The recent Wu Liufang incident has caused a stir, and everyone has heard of it to some extent.

Generally speaking, the key factor determining the heat of a landslide event is the popularity of the parties involved. The more well-known the celebrity or public figure, the more likely it is to trigger a large-scale public opinion wave.

However, in recent years, the number of collapses in the cultural and economic circles has shown an explosive growth trend. The entries on the daily hot search list are not repeated, and gradually, the big guy can’t read them anymore. The interest threshold has also been greatly increased.

If there is no further exciting information to uncover, as attention decreases, such landslides can last for at most a week and gradually subside.

But since November 22nd, when Olympic champion Guan Chenchen criticized “senior sisters”, it has been 11 days and the popularity has not decreased. In the end, Wu Liufang won and her account was unblocked.

On the one hand, it is thanks to the opponent’s divine assistance.

Whether it’s persuading Wu Liufang in the comment section to stop smearing gymnastics, or repeatedly emphasizing in interviews that Wu Liufang’s “behavioral value orientation is problematic,” Guan Chenchen’s position is firm and difficult to shake.

However, in response to some of the videos she posted that were suspected of being “borderline”, Guan Guanjun said that the dance she danced was fundamentally different from Wu Liufang’s and had to go through layers of review, so even if she wanted to brush the edges, she couldn’t.

The problem is, without comparing her figure and appearance, in terms of movement scale and clothing exposure, this person’s boldness is no less than Wu Liufang, and even surpasses her.

Another point is that Guan Chenchen said her videos need to go through platform review before they can be published, but the review mechanism is fair and impartial. It is impossible to say that Wu Liufang was given the green light to freely publish works that violate the review rules.

She was originally on the moral high ground, but due to the issue of double standards, she couldn’t stand her ground and fell into a self verification crisis.

If Wu Liufang doesn’t “brush the edge”, then her previous passionate speech seemed very hypocritical, and her face was caught off guard; If Wu Liufang insists on “brushing the edge”, then including her own works, at least half of the video inventory on the platform will be taken down.

This is throwing the blame onto the platform. What makes the platform official sweat profusely is that Guan Chenchen almost single handedly triggered another heated discussion in society about the scale of short video platforms.

You know, hot discussion represents public opinion. When people’s demands converge into a river, in order to quell the outrageous public anger, major platforms are likely to usher in an epic weakening of the upper level.

What made Guan Champion even more embarrassed was that as the situation escalated, some of her peers were dragged down. Some netizens left comments in her comment section, asking the bureau to also take care of fencer Qin Xue because her works were too cool and also suspected of being “borderline”.

Just when things were a bit difficult to get off guard, the remarks of former gymnastics champion Liu Xuan were like adding fuel to the fire, pushing the incident to an uncontrollable height.

The moral dispute instantly turned into the “bullying” of ordinary athletes by Olympic champions, and “why not eat minced meat” instantly became a hot internet meme.

For Wu Liufang, the recent experience has been a bit too exciting.

From obscurity to a blogger with only a few tens of thousands of followers, after being torn apart by the other party, the blogger instantly gained millions of followers. After a brief ban period, the number of followers skyrocketed again, two million more than Guan Chenchen.

For a moment, netizens couldn’t distinguish whether the champion was a friendly or an enemy, which is why there was speculation that “both institutions are working together to concoct a script of internal strife”.

Whether there is really a script or not, I dare not assert, but this kind of operation of tearing apart the other party by hand, helping them gain traffic, and actually losing fans and reputation, and falling into a slutty state, is quite rare.

It’s a bit against the principle of mutual benefit in hype studies.

Why can Wu Liufang withstand this wave of public opinion shock and smoothly turn it into a towering wealth and fortune? The most important point is that while other collapsed celebrities get darker and darker as they dig, this one’s explosive material gets whiter and whiter.

The support from official media is crucial.

On November 27th, a public welfare organization in Zhejiang published an article mentioning that Wu Liufang was invited to help some children with Down syndrome/autism with rehabilitation training from April 2019 to March 2021.

At a fixed time every week, without interruption, he once represented the Zhejiang Special Children’s Art Troupe in CCTV programs, as evidenced by a video published by Zhejiang Radio and Television official media.

According to online sources, during that period, Wu Liufang appeared to be prosperous, but her actual income was not high, which does not match Guan Chenchen’s statement that “her path was originally bright, and she chose to (brush the edges) this path herself”.

In 2014, Wu Liufang, who retired due to injury, entered Beijing Sport University to study. After graduating in 2018, she worked for a private enterprise in Hangzhou, not as “staying at Peking University” as claimed online.

This private enterprise accommodates many retired athletes, but most of them are niche projects. Unlike popular sports such as basketball, football, badminton, etc., which can easily attract more profitable training classes or summer camps, they can only delve deeper into corporate team building projects or children’s interest courses.

Coincidentally, shortly after Wu Liufang joined, the company encountered a special period of three years, during which most of the business was cut off and employees’ salaries were delayed for a long time.

In 2021, Wu Liufang found another way out and became a teacher at Jiaxing Sports School. However, she worked as a temporary worker for two years. Even worse, the position promised by the school was taken over by a colleague who later joined, and she eventually resigned.

There isn’t much way out for her.

Wu Liufang has been practicing sports since childhood, which is still a niche sport. There are not many sports schools that can accept her, and none of them can provide her with a position;

I want to work in other industries, but my cultural knowledge is not high and I am close to the elimination line of 30 years old. It is difficult to find a decent job;

Even if he doesn’t mind being dirty and tired, with his injured physique, he can’t do triathlon.

In the end, she chose the live streaming track with equally severe internal competition.

She doesn’t have much talent, not very talkative, and it’s difficult for her to break through on this track solely based on her appearance. The only route chosen by the organization for her is dancing and dancing.

In fact, the hosts who engage in hot dancing on various platforms have the same approach, which is to develop their male charm to the extreme within the scope permitted by law. To be honest, Wu Liufang is at most hovering at the entry-level level.

Why is she the only one lying on the gun when there are thousands of “borderline” anchors.

The opposition mainly focuses on two points, one is to “brush the border” in the name of the national team.

In fact, this is not a big problem. It has to be said that the organization behind her knows how to ride on traffic. The national team heats up the dance and has a strong presence. It is common for retired athletes to engage in side jobs, and there are also many with bolder styles. Wu Liufang is by no means an exception.

Therefore, Wu Liufang’s ban was not due to brushing edges, but because of another thing, her work was lying down on a large number of medals wearing a team uniform.

Mixing sacred honor with sexy dance is against public order and good customs.

Looking deeper, people will associate athletes with the fact that even if they become champions, they still cannot escape the hammer of reality. They need to take bold paths to make money and have a way out.

Objectively speaking, the relevant departments are very concerned about the employment placement of retired athletes.

Although the implementation was a bit late, with relevant policies only being introduced in the 1990s, it has finally entered the formal track, and after successfully bidding for the Olympics in 2001, the overall benefits have also been greatly improved, such as providing one-time subsidies or arranging staffing and job allocation.

It can be said that the amount of effort and energy the country spends on athletes is not inferior to that of college students, and in terms of treatment, it is even worse.

Of course, just like the issue of unemployment upon graduation for college students, it is impossible to expect immediate and perfect placement for retired athletes.

Different levels of athletes result in varying levels of medal value, which in turn leads to different treatment.

The gold value of a world championship champion is not inferior to that of an Olympic gold medal, but according to the national conditions, even if all the championships that should have been won in the event are won, there is still a little distance between winning an Olympic championship and being a “world champion”.

This gap is fully reflected in its commercial value.

Winning the Olympic championship not only comes with official bonus subsidies, but also with huge monetary or property rewards for local and large enterprises. The commercial endorsement price obtained is also higher, which is beyond the reach of championship champions.

Not to mention the vast majority of athletes who struggle throughout their lives and cannot even win a medal, they are destined to live a mediocre life. Subsidies and job assignments after retirement can only solve temporary problems.

To live a dignified life, one must find ways on their own.

Wu Liufang has won many gold medals both domestically and internationally, but lacks the “most authoritative” Olympic gold medal, resulting in her absence from the Hall of Fame list and a significant difference in treatment. She has lost the opportunity to enter Peking University and the establishment.

These issues are not usually of great concern to ordinary people, after all, no family has any difficult stories. You may say you are suffering, but who can comfort me with the pain of earning less than 3500 yuan a month and having to support my family.

Once the suffering of athletes ferments, it will deeply resonate with the people.

At this point, pressure will once again come to the official side, with examples such as “Bath Champion” Zou Chunlan, Ma Family Army Liu Li, and Marathon Champion Ai Dongmei.

Wu Liufang is lying on the edge of honor, obviously touching the bottom line. Therefore, even if she voluntarily deletes her works and apologizes, the platform will still impose a ban due to uncertainty about the attitude of the upper ups.

The flexibility of a ban is great. If there is a backlash from public opinion, it will be permanent. If there is a reversal, it can be said to be a protective ban, similar to a stock market suspension.

The response from the General Administration of Sports is thought-provoking. Simply put, it is “read”, not supported but not opposed. With the support of local media, Wu Liufang’s account was eventually unblocked and her fans experienced explosive growth.

Strictly speaking, this is a victory for the people, where the aggressiveness of those in power is met with backlash, the justice that the people hope for is upheld, and the party involved, Wu Liufang, receives an unimaginable amount of traffic.

However, there are always two sides to everything. Although Wu Liufang has gained amazing traffic, she has completely placed herself under public supervision. In the future, there will be no problem with live streaming sales and dancing, but if she continues to play a little out of bounds like before, such as being banned on this platform, it will be difficult to continue on that platform.

‘Beautiful people have a kind heart’, paired with a lively dance, always feels like there’s nothing strange about it.