01

There are two Wu Liufang.
Wu Liufang, female, former national team gymnast, has won many medals. This Wu Liufang is magnificent and will be remembered for generations to come.
Wu Liufang, female, the little sister of Tiktok, became famous by edging. This Wu Liufang is being ridiculed and has’ original sin ‘.
Two Wu Liufang, each doing their own thing, won’t cause any discussion, but the problem is that these two Wu Liufang are actually the same person.

That is to say, Wu Liufang is both a national team gymnast who has participated in multiple events, won major medals, and brought glory to the country. At the same time, Wu Liufang is also the little sister of Tiktok, who is dancing the edgewise dance. She has attracted a lot of attention, although her clothes are no less than before.
When Wu Liufang listed his athletes’ resumes and awards in Tiktok’s introduction, the past and the present were intertwined, resulting in a strong conflict.
To be frank, Wu Liufang’s fire this time is not because she “scrapes the edge”. Tiktok has never been short of beautiful girls who dance the edge dance.
Wu Liufang’s explosive popularity, gaining two million followers in a few days, was due to moral criticism from another gymnast, former Olympic champion Guan Chenchen.
She said: Senior sister, just wipe the edges, but don’t give gymnastics a poop pot.

During the conversation, there was a hint of disdain towards the current situation of the senior sister, feeling that it was insulting to the sect.
Although Guan Chenchen also dances on the platform, she believes, “The dances I dance have gone through layers of review, the kind that I can’t even scratch the edges of
After the incident, the staff of the General Administration of Sport stated, “The leaders are studying the handling methods
But Wu Liufang has retired for ten years and has long since severed ties with the General Administration of Sport.
Later on, the platform turned Wu Liufang’s account into “unfollowed” and most of her videos disappeared.

02

Soon, another version of Wu Liufang appeared.
This time it’s fencer Qin Xue, who won the bronze medal in Asian women’s epee in 2014 and also won the team championship with the Chinese team.
After retiring, she became a university physical education teacher and raised her daughter alone after divorce.
Qin Xue also has her own account with 1.37 million followers. After the Wu Liufang incident escalated, she was also dug up by good actors and faced online questioning for being “borderline”.

Without waiting for the platform to take action, Qin Xue set her account to private and unable to follow.
She responded, ‘I don’t want fire, I just want to make money. I have a three-and-a-half-year-old daughter.’.
Qin Xue’s statement shows us that there are many stories in between, from a national team player to a female anchor caught up in rumors of “borderline” events.
After retirement, there are confused choices and financial pressures to raise a family.
National team players are highly regarded for their healthy, sunny, and positive image. However, athletes are often carefully selected, and once they achieve great success, their bones wither away.
Some celebrity athletes still have strong commercial value after retirement, but most of the players in obscure sports, those with low popularity, and those who are eliminated in multiple rounds of selection are eating the rice of youth.
Their golden age disappears with retirement, and sports like gymnastics often retire at a young age.
They may be associated with serious injuries, such as Wu Liufang, who was hospitalized after landing on her neck during the 2012 London Olympics qualifiers and almost became the next Sanglan.
Their lives after retirement, some return to simplicity, while others are covered in chicken feathers.
Zhang Shangwu won two gold medals at the 2001 College Games and retired due to serious injuries. In 2005, he sold his gold medals at the antique market for 150 yuan.
He said in an interview, “Most of the bonuses I received during my sports career have been spent, and when I retire, my total savings are only 38000 yuan
In 2007, he was imprisoned for theft.
After his release from prison, he embarked on a path of street performances, from Shijiazhuang to Beijing and then to Shanghai. He made a living by performing gymnastics handstands at subway stations.

03

The plot of heroes falling into trouble and beauties losing their integrity has a great dramatic tension, although whether this event can be considered “falling into trouble” or “losing their integrity” varies from person to person.

But what attracts attention will be operated by someone.

Behind Wu Liufang, Guan Chenchen, and Qin Xue, there are MCNs operating.

How should MCN be defined? In fact, the self media industry is not very clear. There are those who incubate internet celebrities, live streaming sales, and advertising media. Different MCN companies may also be separated like mountains, unable to understand what each other is doing.

With the rise of internet celebrities, behind many social hotspots, there is the team operation of MCN.

The MCN behind Wu Liufang is called Dahai Xingchen Media, founded by Tong Jincheng, who started his career in nightlife.

In live broadcasts, he often takes various girls to bars, nightclubs, and other places to share his social skills with fans, gradually becoming popular on various platforms through street chats with beautiful women.

And the style of Hai Hai Xing Xing, which focuses on promoting the appearance of anchors, has also been repeatedly caught up in the “borderline” public opinion.

And Guan Chenchen, who believes that “dancing requires layers of review”, is the same MCN as Qin Xue and is also one of the largest internet celebrity alliances in China, Wuyou Media.

In China, the production of internet celebrities has long become an industry chain.

We have visited some MCN operations, where they have operators who can establish character designs, batch start numbering, and create conflicts through PK and other methods.

Who knows if a topic that has become popular on the hot search is due to the inexplicable rise of mysticism or a PK that has been manipulated?

Therefore, for many hot topics on the internet, it is advisable to be cautious.

After all, in this era, internet celebrities can be mass-produced, hot topics can be mass-produced, and audience emotions and attention can also be a part of the industry chain.

In the era of commodity fetishism, what else cannot be mass-produced?

04

Perhaps it has nothing to do with Wu Liufang, but we want to talk about more things that are “mass-produced”.

Among the MCN companies we have investigated, many are operating in a formal manner, but there are also a few companies (especially some small MCNs) with almost gray trading techniques.

They will use methods such as washing and remaking drafts, exposing edges, and spreading rumors to “quickly start accounts”. Each employee has to operate dozens of mobile phones, which are placed on a shelf with charging cables connected together. It looks quite shocking, as if it is a spy movie in the style of the Matrix.

Although the scene is very hardcore, the management of this company told us that they prefer to recruit vocational and college students, who are “people who would go to deliver food without this job”.

Because they are “cheap, stable, and obedient”, unlike highly educated individuals who are “thin skinned, have many ideas, and are easy to run away”.

Large bloggers tend to take a steady path, but for small accounts, in order to stand out, they often use “borderline” tactics to take risks.

The so-called “borderline” refers to using the rules of the platform to wander on the edge of account suspension, relying on revealing sexy clothing and provocative behavior to attract fans’ attention.

They will be hit by the platform and even face account suspension, but they start accounts in batches and do not care about the gains or losses of individual accounts.

It should be noted that although “borderline” videos have a large amount of traffic and can quickly attract many fans, they may not necessarily have good commercial value,

An industry insider told us that the revenue from “borderline” videos mostly comes from tipping, and their ability to receive advertisements and promote products is often not very good.

Therefore, there are some “borderline” accounts that may participate in the sale of some gray products and services, and then delete videos, change names, and resell them to new entrants after taking legal risks.

Among these entrants, there are businesses anxious about traffic, middle-aged unemployed people who want to turn over through self media, mothers, and college students.

They carry beautiful aspirations and believe in the myth of wealth creation in the era of self media. They believe that fans and traffic are everything, and by spending money to take over an account, they can buy a dream.

05

These days, the richest man Zhong Suisui has been bombarding the richest man Zhang Yiming.
Zhong Suisui said that this kind of platform is the worst platform, it is garbage.
Zhong Suisui’s remarks are too extreme. It cannot be denied that short video platforms have brought entertainment and topics to many ordinary people, and have also enabled many ordinary people to soar and achieve their dreams.
But in the era of algorithms, as a new phenomenon unprecedented in human history, it will also bring new challenges.
And these challenges, in our society, may not have figured out how to face them yet.
Returning to the topic of Wu Liufang.
Perhaps’ brushing the edges’ may not be glamorous, but athletes are also human beings who have to deal with daily necessities. After working hard for the honor of the country in their best years, they should have a better home and life.
In “The Martial Arts Champion Su Qier”, Stephen Chow told the emperor that if he wanted to make the world free of beggars, it was not up to me (the leader of the Beggar’s Sect), but up to you. If the people’s lives were better, who would be willing to become a beggar.
We don’t know if Wu Liufang’s jumping off the edge was out of interest or to make a living.
If it’s the latter, then should our General Administration of Sports and gymnastics center reflect on whether they should care more about our retired athletes.
When they bring glory to their country and nation, they are the pride of the country and the nation. They are a symbol of glory, but don’t forget that when they step down from the stage and stage, they also have to worry about their lives.